“Fashions fade, style is eternal”

Yves Saint Laurent

Vishwajeet Singh Rana

My journey into fashion began much before I realized. My father, in his tailored clothes and polished shoes, embodied the classic gentleman to me. He was a quiet yet powerful influence and I instinctively took pride in my appearance and developed a keen sense of the fashion aesthetic early on.

I have almost two decades of experience in the marketing and advertising industry, working for brands like Mercedes, Apple, BMW, Chopard and Giorgio Armani; and over a decade as a fashion photographer, which married my sense of art and my interest in fashion.

Sons+Fathers is the culmination of my journey.

As a design lover, I dream of bringing a sense of finesse, ease, confidence and sophistication into men’s clothing. And the label sets out to be a game-changer in fashion for men.

I believe that pride in one’s appearance is undeniably linked to a sense of self-worth and happiness; and fashion and grooming deserve more love and respect from the hallowed spiritual hallways than they receive.

I believe in the philosophy that everyone can win, because we live in an abundant universe. I am committed to the well-being of every individual who is a part of Sons+Fathers, through the practice of fair pricing and sustainability.

I am committed to sharing the value I create – and a part of every purchase will go towards clothing for the homeless.

I am fortunate to be born into the Royal Family of Dholpur; and I attribute my sense of design to my heritage.

Finesse and ease go beautifully together, and style does not deny comfort. I aim to create clothes that are high quality, well cut and rest easy on the body.

I believe that if we pay attention to the little things around us – every little detail in the cosmos is an inspiration.

Vishwajeet Singh Rana

My journey into fashion began much before I realized. My father, in his tailored clothes and polished shoes, embodied the classic gentleman to me. He was a quiet yet powerful influence and I instinctively took pride in my appearance and developed a keen sense of the fashion aesthetic early on.

I have almost two decades of experience in the marketing and advertising industry, working for brands like Mercedes, Apple, BMW, Chopard and Giorgio Armani; and over a decade as a fashion photographer, which married my sense of art and my interest in fashion.

Sons+Fathers is the culmination of my journey.

As a design lover, I dream of bringing a sense of finesse, ease, confidence and sophistication into men’s clothing. And the label sets out to be a game-changer in fashion for men.

I believe that pride in one’s appearance is undeniably linked to a sense of self-worth and happiness; and fashion and grooming deserve more love and respect from the hallowed spiritual hallways than they receive.

I believe in the philosophy that everyone can win, because we live in an abundant universe. I am committed to the well-being of every individual who is a part of Sons+Fathers, through the practice of fair pricing and sustainability.

I am committed to sharing the value I create – and a part of every purchase will go towards clothing for the homeless.

I am fortunate to be born into the Royal Family of Dholpur; and I attribute my sense of design to my heritage.

Finesse and ease go beautifully together, and style does not deny comfort. I aim to create clothes that are high quality, well cut and rest easy on the body.

I believe that if we pay attention to the little things around us – every little detail in the cosmos is an inspiration.

S+F S+F

WE LOVE FASHION

Sons + Fathers was founded with a primary focus on providing elegant, carefully crafted, ethically produced, handmade clothing for men.

Our philosophy is, fashion comes and goes but style is eternal hence we believe in timeless appeal and create clothes made of finest quality fabric, which will last you a lifetime if you take care of them.

We partner with small but best, ethical partners.

Each fabric is hand picked individually.

And we surely want you to look like a million bucks.

So whether you are a 45-year-old executive or a 15-year-old ready for a first date – we can dress you up very well.

And we certainly are only for men who take pride in looking good. 

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